Obraz weganizmu i wegetarianizmu w serwisie YouTube z perspektywy nauk o mediach
The image of veganism and vegetarianism on YouTube from the perspective of media studies
Author(s): Barbara CyrekSubject(s): Media studies, Sociology of Culture, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: social media; social networking sites; search engine; video materials analysis; YouTube algorithm;
Summary/Abstract: The aim of the article is to characterize the image of veganism and vegetarianism emerging from the most popular videos dealing with these issues, published on the Polish version of YouTube, as well as to indicate the role of the search engine in creating this image. The analysis covered a multi-hour video material, which consists of several dozen films suggested by YouTube in the search results for the slogans “veganism”, “vegan diet”, “vegetarianism” and “vegetarian diet”.
Journal: Media - Biznes - Kultura. Dziennikarstwo i komunikacja społeczna
- Issue Year: 2021
- Issue No: 10
- Page Range: 143-157
- Page Count: 15
- Language: Polish