Discourse analysis of automobile advertisements
Discourse analysis of automobile advertisements
Author(s): Ana SamardžićSubject(s): Language and Literature Studies
Published by: Fondul Europa
Keywords: automobile advertisement; discourse analysis; advertising message; advertiser; recipient
Summary/Abstract: In this work automobile advertisements are analyzed from the aspect of discourse analysis. The goal is to point out the different parts of advertisements, such as those that are changeable and those that are fixed, the amount of verbal and visual means used for achieving a favorable effect on the consciousness of the potential users and the way they are distributed within the frame of one advertisement. The advertisements being analyzed are excerpted from one automobile internet site and the Serbian magazine ”Sat plus”.
Journal: Europa, revistă de literatură, artă, cultură şi tranziţie
- Issue Year: 2013
- Issue No: 12
- Page Range: 73-77
- Page Count: 8
- Language: English