The film environment as a sphere of knowledge. On Ray and Charles Eames films Cover Image

Przestrzeń filmowa jako przestrzeń wiedzy. O filmach Ray i Charlesa Eamesów
The film environment as a sphere of knowledge. On Ray and Charles Eames films

Author(s): Grażyna Świętochowska
Subject(s): Architecture, Recent History (1900 till today), Film / Cinema / Cinematography, Marketing / Advertising
Published by: Uniwersytet Adama Mickiewicza
Keywords: multiscreenings; cinema and design; cinema and architecture; world expo;

Summary/Abstract: Through the whole period of their design output, Ray and Charles Eames used film as a tool. First, they referred to film when they tried to prove their artistic activity, then for the purposes of advertisement and finally, they got to large, highly-circulated global multimedia projects. Behind them were state and corporate subjects. In all film activities, they reveal an innovative attitude which negotiated the current techniques of production. Each time, they were able to create new value. They revolutionized advertising and educational films. In every attempt at this genre, they did not give up the humanistic approach. They presented scientific knowledge, offered in the form of standard high entertainment.

  • Issue Year: 27/2020
  • Issue No: 36
  • Page Range: 93-116
  • Page Count: 24
  • Language: Polish