Стратегии и тактики в инаугурационните речи на българските президенти (Ритуалът в политическия език)
Strategies and tactics in Bulgarian presidents’ inauguration speeches (The ritual in the political language)

Summary/Abstract: The purpose of the article is to outline communication strategies and their accompanying tactics in the inaugurating presidential speech as a type of ritual political text and to relate them to the four main functions of the inaugural address – integrative, inspirative, declarative and performative. The strategic approach has been used as a key to achieving this goal. The subject of the study are the inaugural speeches of three Bulgarian presidents.

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