Postawy i zachowania konsumentów w wieku 60+ wobec żywności funkcjonalnej
Attitudes and Behaviors of Consumers Aged 60+ versus Functional Food

Summary/Abstract: The objective of the paper is to determine the attitudes and behaviors of people aged 60+ in the functional food market. The analysis was based on the original data obtained from the survey conducted in the period from January to June 2016 among 384 respondents from the Pomeranian region. It has been shown that the respondents have a positive or neutral attitude toward healthy food. They are characterized by low levels of innovation and small and fragmented knowledge of functional foods. The main motive for its acquisition is health care. Researchers buy functional foods from time to time or occasionally. Basic barriers to buying functional products by seniors are: high price, limited knowledge of products and well-established eating habits.

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