Turystyka zakupowa w ofercie biur podróży
Shopping Tourism in the Offers of Travel Agencies
Author(s): Beata PaliśSubject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: shopping tourism; products of shopping tourism; tourism offer; shopping destination; shopping places
Summary/Abstract: The objective of the paper is to examine whether travel agencies in Poland offer trips for shopping purposes, what type of offer they propose as well as what characterizes of product in the field of shopping tourism. The paper verifies the thesis that selected travel agencies in Poland offer this type of travel. Research tools such as literature studies, website analysis and travel agency offers were used.
Journal: Marketing i Zarządzanie
- Issue Year: 53/2018
- Issue No: 3
- Page Range: 143-150
- Page Count: 8
- Language: Polish