RYNEK PRZEMYSŁU SPOTKAŃ A EWOLUCJA WIZERUNKU MIASTA NA PRZYKŁADZIE KRAKOWA
THE MEETINGS INDUSTRY MARKET AND EVOLUTION OF THE CITY IMAGE: KRAKÓW CASE STUDY
Author(s): Beata PaliśSubject(s): Economy, National Economy, Marketing / Advertising, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: meetings industry; business tourism; city image; territorial marketing; convention bureau;
Summary/Abstract: The purpose of the paper is to illustrate the impact of business tourism on the evolution of city image. The paper starts with a presentation of basic meetings industry concepts, as well as the image of the tourist destination and territorial marketing. The author discusses the factors determining demand and supply in the market, and creating the city image in this area. Further, it uses the case study of Kraków to present the importance of developing business tourism marketing, together with the image of individual events and business meetings.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 55-69
- Page Count: 15
- Language: Polish