Artificial Intelligence’s Marketing Communications of Archives of Cultural Institutions – Semiotic and Narrative Aspects
Artificial Intelligence’s Marketing Communications of Archives of Cultural Institutions – Semiotic and Narrative Aspects

Summary/Abstract: Archives of cultural institutions are vital organisations that contribute significantly to the normal functioning and well-being of a society. The effectiveness of archives in democratic societies also depends on their appropriate marketing, branding, and communicative strategies. We can analyse these communications from multiple perspectives, including also some of the most important and latest trends – such as artificial intelligence, semiotics and narrative theory.

• Details
• Contents