Fake News and the Folkloristic Approach in Their Study Cover Image
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Фалшивите новини и фолклористичният подход към тях
Fake News and the Folkloristic Approach in Their Study

Author(s): Angelina Ilieva
Subject(s): Politics / Political Sciences, Anthropology, Social Sciences, Language and Literature Studies, Semiotics / Semiology, Customs / Folklore, Media studies, Theoretical Linguistics, Applied Linguistics, Political Theory, Civil Society, Sociology, Pragmatics, Psycholinguistics, Sociolinguistics, Politics and communication, Cultural Anthropology / Ethnology, Culture and social structure , Theory of Communication, Crowd Psychology: Mass phenomena and political interactions, Sociology of Culture, Sociology of Politics, Stylistics
Published by: Институт за етнология и фолклористика с Етнографски музей при БАН
Keywords: fake news; folkloristics; social media

Summary/Abstract: The article develops and grounds the necessity of a folkloristic perspective towards the phenomenon of fake news, which has already been suggested in some publications by American folklorists. It discusses the milieu of fake news’ distribution with a focus on the cultural characteristics of Web 2.0 and the cultural dynamics which take place in it. As a possible theoretical frame of analysis, the author proposes the conceptual intersection of two scholarly disciplines: media studies and folkloristics. She presents the various genre forms that are usually defines as “fake news”; the possible transformations and hybrids; and the main active subjects of their creation. Along with that, attention is paid to the sociocultural processes, the specificities of distribution and the patterns of reception and reaction. The discussion is supported by examples from the Bulgarian internet space.

  • Issue Year: XLVI/2020
  • Issue No: 3
  • Page Range: 276-294
  • Page Count: 19
  • Language: Bulgarian