GRY JĘZYKOWE W KOMUNIKACJI PUBLICZNEJ (NA PRZYKŁADZIE TYGODNIKÓW SPOŁECZNO-POLITYCZNYCH)
LANGUAGE GAMES IN PUBLIC COMMUNICATION (ON THE EXAMPLE OF SOCIO-POLITICAL WEEKLIES)

Summary/Abstract: This paper aims to demonstrate mechanisms of intertextual strategies, which require the recipient to be familiar with pragmatic codes, to discover references and allusions, and to be able to discern various textual relations. The analyses have been conducted on the example of four titles: W Sieci (On the Web), Polityka (Politics), Najwyższy Czas (High Time), Przegląd (Overview). The motivation for the research was the conviction that the title page in opinion-forming periodicals functions as a product of mass culture and can serve as the basis for describing the area of interests of the contemporary human being.

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