GRAFİK TASARIM SANATI ve GRAFİK TASARIM SANATI İÇİNDE YER ALAN AFİŞ SANATININ SEÇİMLERDE KULLANIMI ve İNSANLAR ÜZERİNDEKİ ETKİSİ. (2002-2018 YILLARI ARASINDA ADALET ve KALKINMA PARTİSİNİN GENEL SEÇİMLERDE KULLANMIŞ OLDUĞU AFİŞLER)
THE USE OF BANNER ART IN GRAPHIC DESIGN AND THE ART OF GRAPHIC DESIGN IN ELECTIONS AND ITS EFFECT ON PEOPLE (BETWEEN 2002-2018, POSTERS USED BY THE JUSTICE AND DEVELOPMENT PARTY IN GENERAL ELECTIONS)

Summary/Abstract: The aim of our study is to examine the positive or negative effects of poster art, which is one of the graphic design and graphic design elements used in elections, on people. Scanning model was used in the study. The graphic design elements (posters, etc.) used by the AK Party in the election campaigns in the general elections held between 2002-2018 were examined by literature review. In this article, between the years 2002- 2018 visual elements and communication campaigns that took place in the general elections and winning the AK Party in Turkey use, message strategies were tried to be determined. The campaigns were tried to be conveyed with a descriptive narrative and the posters of the elections in the 2002-2018 period were examined. As a result of the study, it was observed that the Ak Party, which achieved success in the elections held between 2002-2018, developed a discourse in line with its vision and mission, had promising discourses that gave a positive message, and was brought to power by the voters. In our research, the election campaign of the Ak Party, which participated in the elections held between 2002-2018, was mentioned.

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