Авторитети в мрежата: инфлуенсърът има думата
Authorities on the Internet: the influencer holds court

Summary/Abstract: The article examines the problem of authority in the digital environment. One of the new role models for our time is discussed – the influencer. An attempt has been made to explain the influence of celebrities within the marketing economy. The connection between business and the market is traced, the mediator between which is this modern profession.

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