Impact code(ex). Influencer and user. Visions Cover Image

Код(екс) за влияние. Инфлуенсър и потребител. Визии
Impact code(ex). Influencer and user. Visions

Author(s): Denitsa Lyutskanova
Subject(s): Fine Arts / Performing Arts, Visual Arts
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: audiences; business; influencer; social networks

Summary/Abstract: The article deals with the phenomenon of influencer. The etymology of the term is traced. A brief analysis is made of impact that this type of practice has over online audiences. Business-consumer relationships are tracked when a connecting element between the two is a popular personality.

  • Issue Year: 2019
  • Issue No: 9
  • Page Range: 189-195
  • Page Count: 7
  • Language: Bulgarian