Код(екс) за влияние. Инфлуенсър и потребител. Визии
Impact code(ex). Influencer and user. Visions
Author(s): Denitsa LyutskanovaSubject(s): Fine Arts / Performing Arts, Visual Arts
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: audiences; business; influencer; social networks
Summary/Abstract: The article deals with the phenomenon of influencer. The etymology of the term is traced. A brief analysis is made of impact that this type of practice has over online audiences. Business-consumer relationships are tracked when a connecting element between the two is a popular personality.
Journal: Серия Обществени комуникации
- Issue Year: 2019
- Issue No: 9
- Page Range: 189-195
- Page Count: 7
- Language: Bulgarian