Скандалът като комуникационен дефект и рефлекс на модния организъм
The scandal as a communication defect and a reflex of the fashion organism
Author(s): Denitsa LyutskanovaSubject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: scandal; fashion; business; communication; advertising
Summary/Abstract: The article considers the scandal as a phenomenon in the fashion industry. Examples of contradictory moments related to the fashion business are given and systematized. The consequences of the provocations by monitoring the public reaction are described and analyzed.
Journal: Серия Обществени комуникации
- Issue Year: 2021
- Issue No: 11
- Page Range: 243-256
- Page Count: 14
- Language: Bulgarian