MARKETING MIX AND THE ARTIFICIAL INTELLIGENCE TECHNOLOGY
MARKETING MIX AND THE ARTIFICIAL INTELLIGENCE TECHNOLOGY

Summary/Abstract: The main point of this paper is to check and analyze how this advanced technology in the production and the services will influence our lives, from the point of view of the marketing - the process where the goods or services move from being only concept to be actually provided to the customer. To determine how artificial intelligence is changing marketing today, we must explore various marketing methods, strategies and instruments available, which are enabled by artificial intelligence. The purpose is to give a brief look at how the entry of robotics, including artificial intelligence,machine learning, and advanced algorithms, in the sphere of both service and manufacturing will affect marketing and how it already does. This will be done by providing facts, definitions, data, personal opinion and conclusions.

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