Digitalizarea fotografiei și jocul selfie-urilor. Un experiment de advertising muzeal
Digitalization of photography and the game of selfies. A museum advertising experiment

Summary/Abstract: The transition from photography with the classic camera to digital technology gives photography some definitive advantages. Digital photo processing offers an unexpected opportunity for the viewer: the somewhat magical sizing of the image, by adding what we call today ”effects”, in addition to increasing clarity, brightness or contrast, as appropriate, which brings a definite plus of image representation.In the spring of 2020, during the ”state of emergency” due to Covid 19 pandemic, we carried out a museum advertising experiment, based on digital photography (selfie), through which we tried to promote images from the Banat Village Museum in Timișoara. Moreover, I created stories behind photos. The experiment was a success – thousands of visitors accessed the Facebook page of the museum during that period.

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