ИНТЕРТЕКСТУАЛНОСТ, ХИПЕРТЕКСТУАЛНОСТ И МУЛТИМОДАЛНОСТ В МЕДИИТЕ ПО ТЕМАТА COVID-19
INTERTEXTUALITY, HYPERTEXTUALITY AND MULTIMODALITY IN THE MEDIA ON THE TOPIC COVID-19

Summary/Abstract: Thе article presents the results of a study based on the news surrounding COVID-19 in electronic media sites, print media and online media in Bulgaria through the prism of three notions: intertextuality, hypertextuality and multimodality. The survey period covers three months: February – April 2020 (the beginning of wider dissemination of information about COVID-19 in the media until the establishment of a peak of patients, hospitalized and carriers of the virus). A discursive, media and communicative analysis of a corpus has been conducted and then divided into four sub-corpora, which include online publications, videos, memes, photos, infographics and more. The analysis focuses on online publications in order to pinpoint the manifestations of intertextuality, mainly on a verbal level; the external and internal hyper textuality and the role of hyperlinks are investigated too. The establishment of multimodality in official media information and memes reflecting situations related to the coronavirus crisis (COVID-19) are examined in part three. Linguistic and communication features are also presented in terms of metadiscourse and intervisuality, which are carried out in the events of institutional public relations. The article also presents groups of terms and expressions used in expert and statemen’s statements in media sites, online media and social networks to present the information about overcoming the coronavirus crisis and preventing the spread of fake news and fake content.

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