Quality of Educational Product in Higher Schools and Building the Public Image Cover Image
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Взаимовръзка между качеството на образователния продукт и публичния образ на висшето училище
Quality of Educational Product in Higher Schools and Building the Public Image

Author(s): Teofana Valentinova Dimitrova, Velin Stefanov Stanev, Iliana Ilieva
Subject(s): Social Sciences, Economy, Education, Communication studies, Sociology, Theory of Communication, Higher Education , History of Education, State/Government and Education, Sociology of the arts, business, education, Economic development, Marketing / Advertising, Sociology of Education
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: marketing in the system of higher education; public image

Summary/Abstract: The subjective perception of quality of the educational product offered by the higher schools (HS) invariably has a decisive importance and plays a significant role in the process of forming/changing a certain public image for the educational institutions. The goal of the current paper is to present results from a pilot research conducted among students at the University of Plovdiv “Paisii Hilendarski” as part of a project on the subject of “Strategy for building the public image for the University of Plovdiv”. Particular emphasis is placed on the relation components of the educational product – perception for the public image of the HS.

  • Issue Year: 28/2020
  • Issue No: 5
  • Page Range: 468-480
  • Page Count: 13
  • Language: Bulgarian