РЕКЛАМИРАНЕТО В ИНТЕРНЕТ – БЪДЕЩЕТО Е СЕГА, АКО ИМА БЪДЕЩЕ
ADVERTISING ON THE INTERNET – THE FUTURE IS NOW, IF THERE IS FUTURE

Summary/Abstract: This paper is а part of the monograph, which explores advertising in postmodern, mass-cultural society and internet advertising. But while most scientific texts (with similar feature) most often describe the online advertising methods and their technological aspects, this one is dedicated to the often "forgotten" features of the Internet as a channel of advertising communication and attempts to formulate some important questions about the future of mass-communication in the era of Internet like (for example) the power of advertising and over advertising on the network.

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