Social Medias as a Tool in the Real Estate Agencies Work Cover Image

Социалните мрежи като инструмент в работата на агенциите за недвижими имоти
Social Medias as a Tool in the Real Estate Agencies Work

Author(s): Maria Dimitrova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: social media; real estate; real estate agency; real estate agent

Summary/Abstract: Over the last decade online sites have emerged that allow their users to share with others as well as personal information about themselves, their interests and experiences but also information related to daily work and profession. Social networks with their millions of users can be used by real estate agencies not only to advertise the organization but also to promote their real estate offers and brokers. Given the pace of development and growth of this type of sites they are increasingly finding use in the various activities of the company. This article aims to clarify their practical application in the work of real estate agencies and their brokers.

  • Issue Year: IV/2020
  • Issue No: 2
  • Page Range: 112-122
  • Page Count: 11
  • Language: Bulgarian