Obrazy współczesnego rodzicielstwa na stronach parentingowych
Creations of contemporary parenting on parenting websites

Summary/Abstract: Contemporary socio-cultural transformations of family life can be observed in the area of non-specialist parental discourse in terms of both modern parenthood and the celebration of childhood. The new quality in the experience and creation of parenthood is noticeable especially in the communication performed with the help of Web 2.0 tools (they are currently one of the most important platforms for the exchange of „unscientific” – especially valued – because based on empirical knowledge, experience). Internet messages (entries, posts, comments) create an involved parenting and glorify a small child as a subject of parental efforts in the context of post-hierarchical relationships, but they also serve to profile communities gathered around a superior idea or topic (e.g. eco-mom, modern mother, fit-mom, dad in the city, dad at work etc.). They also endorse the principle of the aestheticization of everyday life, the messages are filled with linguistic humour and expose a non-standard of thinking, matching perfectly the main trends of postmodern communication.

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