Moderacja relacji pomiędzy kulturą organizacyjną, orientacją przedsiębiorczą i innowacyjnością
Relation of culture of innovation with entrepreneurial orientation and enterprise innovation

Summary/Abstract: The article attempts to examine the model of the relation between entrepreneurial orientation, culture of innovation, and innovativeness, additionally analysing the moderation role of the environment and positive orientation in these relations. The research was conducted on a sample of 97 companies located in Poland. It has been confirmed that the entrepreneurial orientation affects the culture of innovation and that the culture of innovation plays an important role in shaping the enterprise innovation. The assumption suggesting that business environment can moderate these relations has not been confirmed, while the effect of moderation of the relations between the orientation of enterprises and the culture of innovation through positive orientation has been shown.

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