Party website – instrument of political communication. Case study: Cover Image

Website-ul partidului – instrument de comunicare politică. Studiu de caz:
Party website – instrument of political communication. Case study:

Author(s): Monica PĂTRUȚ
Subject(s): Politics / Political Sciences
Published by: Fundaţia »Societatea Civilă« (FSC)
Keywords: political communication; Social Democratic Party; website; web 2.0

Summary/Abstract: Romanian political parties’ websites have developed especially after 2000 and have been used to disseminate information about candidates, campaigns and political agendas. Combining the quantitative content analysis with well-known models I will quantify the degree in which the Romanian Social Democratic Party website contributes to informing, connecting, involving, and mobilizing visitors. Another objective of the analysis is to pinpoint the place that websites occupy on the trajectory web 1.0 – web 2.0. The findings show that the political website is used more to inform and less to involve or mobilize visitors and that the SDP website is far from the web 2.0. taking account the virtual practices performed.

  • Issue Year: XX/2012
  • Issue No: 169
  • Page Range: 145-154
  • Page Count: 10
  • Language: Romanian