Zarządzanie marketingowe a dostarczanie wartości na przykładzie serwisu zakupów grupowych Groupon
Marketing Management vs Value Delivering Process based on Group Purchase of Groupon Website

Summary/Abstract: The aim of this study was to present selected aspects of marketing management in the relation of value creation based on the example of group purchase realized by Groupon. The special attention was given to history of Groupon, elements of value creation as well as marketing activity leading to loyalty creation. Such type of marketing management includes two main parts: value creation to customers and for companies with several stages like understanding of consumer needs and demands, creation of marketing programs and building of relation in the aspects of financial and marketing efficiency

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