Facebook w komunikacji z mieszkańcami na przykładzie Ostrowa Wielkopolskiego
Analyze the Use of Facebook by the City in Poland

Summary/Abstract: The aim of this article is to analyze the use of Facebook by the city Ostrów Wielkopolski. The article presents the most important principles of operation in social media. The analysis of the Ostrów Wielkopolski profile has shown that the activities on the aforementioned profile are unsatisfactory. The profile administrator has a problem with getting the popularityand involvement of the Internet users. The content posted on it meets with a small interaction. This results in low popularity of the profile itself. The article is contributory in nature. The conclusions drawn by its authors can be used by practitioners and by theoreticians.

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