Strategies for developing online stores Cover Image

Strategie rozwoju sklepów internetowych
Strategies for developing online stores

Author(s): Bartłomiej Stopczyński
Subject(s): Media studies, Business Economy / Management, Financial Markets, Marketing / Advertising
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur

Summary/Abstract: E-commerce becomes a more and more important sales channel in the market, hence, more and more important becomes the problem of what strategy for activity should choose Internet sellers. One may single out the two most important: to extend the scale of activities and to build relations with customers.

  • Issue Year: 2011
  • Issue No: 3
  • Page Range: 36-44
  • Page Count: 9
  • Language: Polish