Narzędzia marketingu mobilnego w działalności detalistów internetowych na przykładzie portali aukcyjnych eBay i Allegro
Mobile Marketing Tools Used by Online Retailers on the Case of eBay and Allegro Portals.

Summary/Abstract: Nowadays, the transformation from e-commerce to m-commerce is noticed. Asa result, retailers have to use mobile marketing tools. The aim of this article is to identify marketing innovations, which use mobile technology that retailers should use in their operations. Using literature review and comparative analysis, the author presents some mobile marketing tools used by eBay and Allegro portals. These presented marketing innovations could be useful also for others retailers.

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