Determinanty zachowań nabywców okularów na podstawie klientów salonu Vision Express w Łodzi
Determinants of glasses purchasers’ behavior based on Vision Express’ customers in Lodz

Summary/Abstract: The aim of the study is to examine corrective glasses and sunglasses’ consumer behavior in opticians' shops Vision Express in Lodz. Results of this study also help to define statistical eyeglasses’ user, its sex, age, education, and vision defect. The test results demonstrate what spectacle frames most customers choose and what determines their selection. The article also contains information about sunglasses’ users, what percentage of corrective glasses’ users also benefits from protection against harmful UV radiation to the eye and what guided by customers when choosing sunglasses.

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