Wykorzystanie portali społecznościowych w wybranych sklepach internetowych branży RTV/ AGD w Polsce w świetle badań własnych
The Use of Social Media at Selected Internet Electronic/ Household Goods Retailers at Poland – Research Results

Summary/Abstract: Social media are getting fast growing form of communication. Today customers often use available social media looking for information about companies. Interesting question seems to be, how the electronic/household goods online retailers may use social media to communication with customers. The object of this article is analyse of online retailers activities on most popular social services.

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