INFORMATION AND COMMUNICATION MECHANISMS OF THE INFLUENCE ON SOCIAL CONNECTION: AXIOLOGICAL ASPECT
INFORMATION AND COMMUNICATION MECHANISMS OF THE INFLUENCE ON SOCIAL CONNECTION: AXIOLOGICAL ASPECT

Summary/Abstract: Purpose of Research. The purposes of the research are to analyse the information and communication mechanisms of the influence on social consciousness, to consider the role of numerical taboos, which can be understood as a manifestation of social and communicative pathology or a kind of special «information illness» of the society. Methodology. The methodology of the article includes the general scientific and special methods of the research such as analysis, synthesis, logical method and the method of generalization. Scientific Novelty. The scientific novelty of the article consists of the proposed ways to block the implicit taboos, to reveal their genetic roots such as a fear, in order to reduce the false impact on social consciousness. In addition, there is the substation of the possibility to overcome the inertia of the strategy of the confrontation in the process of formation of individual and social self-consciousness.

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