THE DEVELOPMENT OF THE PUBLIC RELATIONS TECHNOLOGIES IN THE SPHERE OF ECOLOGY AND ECOLOGICAL EDUCATION IN UKRAINE
THE DEVELOPMENT OF THE PUBLIC RELATIONS TECHNOLOGIES IN THE SPHERE OF ECOLOGY AND ECOLOGICAL EDUCATION IN UKRAINE

Summary/Abstract: Purpose of Research. The purposes of the research are to analyse the functions of the social technologies, to clarify the role and the significance of the ecological PR in the process of the formation of the environmental awareness and environmental culture. Methodology. The methodology of the research is based on the application of the following general scientific and special methods: analysis, synthesis, the logical method and the method of generalizations. Scientific Novelty. The scientific novelty of the research is the statement that the leading force, which is interested in creating a normal environment, is the environmental PR. In addition, the author defines the strategy of the PR-specialists in the field of ecology. Conclusions. Ukrainian organisations and enterprises are actively adopting the world experience of the fighting against with environmental «diseases» and successfully apply the latest technologies.

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