Odbiór fotografii prasowej w kontekście teorii wizualnego alfabetyzmu (visual literacy)
Reception of Press Photography in the Context of the Theory of Visual Literacy

Summary/Abstract: The article presents the results of a study based on the theory of visual literacy, in which respondents were presented with two journalistic photographs. Scientific objective: Investigation the possibility of receiving the journalistic content contained in the press photo, the ability to read the message of the photograph, the impact of the image on the emotions of the recipient and the need to use the word to understand the photographic message. Research methods: Critical methodology of research on visuality, quantitative research using the CAWI technique (Computer Assisted Web Interviews) on a nationwide sample of N = 2121 people, representative of Poles aged 18 and more due to gender, age and size of the place of residence. Results and conclusion: The recipients' difficulties in reading the content of the photographic message and the low impressionistic value of the image have been proved. Cognitive value: The results obtained confirm the need to use the word in the visual message.

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