Wizerunki Prezydentów Rzeczpospolitej Polskiej: Bronisława Komorowskiego oraz Andrzeja Dudy – analiza porównawcza w świetle teorii visual framing
Images of Presidents of the Republic of Poland: Bronisław Komorowski and Andrzej Duda – a comparative analysis in the light of the visual framing theory

Summary/Abstract: The article is a comparative framing analysis of two photo-albums published by the Office of the President of the Republic of Poland during Bronisław Komorowski’s and Andrzej Duda’s term in office. The research material encompasses Presidency through the photographer’s lens (2015) and Andrzej Duda. Two years of presidency (2017). The research method is based on the visual framing theory that involves mapping the rhetorical potential of such aspects as the publication’s genre and format, layout and composition, cropping and camera angle, and thematic content of the photos. The obtained results show different saturation with interpretational frames (“state power”, “human interest”, “common man”, “morality” frames) that imposed on the recipient a different look at the persona of the president. The identifi ed frames revealed various strategies for presenting the image of the head of state, whose systematic applications are indicative of a persuasive or ideological purpose

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