Novomedijska kompetencija bosanskohercegovačkih političara
New media competencies of BiH politicians in the context of media literacy

Summary/Abstract: In the present study we investigated the level of new media competencies of BiH politicians. Therefore, in the contemporary media over(charged) society, competences of new media are, by all means, a part of a broader media literacy phenomenon as a prerequisite of development of democratic society. In our research, we observed new media competencies from the point of presence / use of social networks Facebook and Twitter in order to promote / communicate with voters. In this context, research has shown that politicians in BiH still do not recognize the social network as an integral part of the political image, and that there is a sufficient level of awareness on the role and importance of social networks as an integral part of the ''new media democracy''.

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