KURUMSAL İTİBARIN BİREYLERİN KURUMDA KALMA DAVRANIŞI ÜZERİNDEKİ ETKİSİ
THE EFFECT OF CORPORATE REPUTATION ON THE INTENTION TO STAY IN AN ORGANIZATION
Author(s): Başak Aydem Çiftçioğlu, Fatma SerenSubject(s): Business Economy / Management, Socio-Economic Research
Published by: Sage Yayınları
Keywords: Reputation; Corporate Reputation; Organizational Commitment; Organizational Identification;
Summary/Abstract: The reputation is one of the most valuable assets of the organizations. Corporate reputation is the emotional response so the perception of organization’s internal and external stakeholders. This study examines the effect of corporate reputation on the intention to stay in an organization.
Journal: TURAN-SAM
- Issue Year: 11/2019
- Issue No: 42
- Page Range: 216-220
- Page Count: 5
- Language: Turkish