KURUMSAL SOSYAL SORUMLULUK ve MÜŞTERİ BAĞLILIĞI İLİŞKİSİ
RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY and CUSTOMER LOYALTY

Summary/Abstract: Institutions should give importance to corporate social responsibility activities in order to strengthen their relations with the community and to ensure more customer loyalty. Companies that give importance to corporate social responsibility activities can make this competitive by gaining competitive advantage against their competitors. Businesses should focus on activities that are sensitive to the environment and think about the benefits of society through their social responsibility projects. In this way, institutions will be successful in creating long-term customer loyalty, customer trust and positive corporate image. The companies make the customers feel sympathetic to the company with their social responsibility projects. This sympathy turns into loyalty over time. In many studies, it has been proven that corporate social responsibility activities affect customer loyalty. This study is intended to examine how the effects are.

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