Balanced Scorecard as a tool for application of EU assistance into innovative development of tourist companies
Balanced Scorecard as a tool for application of EU assistance into innovative development of tourist companies

Summary/Abstract: Staying on the market in a turbulent environment requires tourism companies to be flexible in their activities and abilities to anticipate the direction of those activities. In order to achieve and maintain long-term profitability, companies must determine and implement adequate strategies as well as asses them in accordance with appropriate criteria. In the work, the authors present the Balanced Scorecard (BSC) as a tool for application of EU assistance into the process of innovative development of a tourism company. Inspiring to examine the investigated company from four different perspectives, the results of the company’s activity have been presented via a balanced system of BSC indicators.

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