Enterprises’ Sensitivity to the Environment from the Perspective of Competitive Advantage – Research Results
Enterprises’ Sensitivity to the Environment from the Perspective of Competitive Advantage – Research Results

Summary/Abstract: The aim of this article is to define strategic sensitivity through characteristic features and abilities, andto determine strategic sensitivity from the perspective of competitive advantage. The aim is achievedboth in the form of theoretical discussion, and empirically, in the presentation of research results. Afteran analysis and review of literature, the definition of strategic sensitivity and the context in which it isused is presented in the first part of the study. The basis for the empirical conclusions is the quantitativeresearch carried out in May and June 2017 on a sample of 424 medium-sized and large companiesin Poland. The paper’s contribution to the body of knowledge lies in a comprehensive literature studyin the field of strategic sensitivity and in inspecting the relationship between strategic sensitivity andcompetitive advantage. The paper contains descriptive research aimed at measuring strategic sensitivity anddetermining the level and importance of individual indicators explaining measures of strategic sensitivity. Italso presents opinions of respondents on the occurrence of individual features in the surveyed companiesthat affect their ability to adapt to the changing environment. On the basis of the results obtained,correlation relationships between particular dimensions of strategic sensitivity and competitive advantagehave been analysed. It transpires that the vast majority of analysed relationships can be consideredunclear. Nevertheless, several unambiguous correlations were found, among others those between thedurability of cooperation with stakeholders other than customers, and indicators relating to the ability toidentify and assess opportunities.

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