System wartości kandydatów na studia w uczelni ekonomicznej - na przykładzie Szkoły Głównej Handlowej w Warszawie
The values system of the candidates for studies at an economic university - on the example of SGH Warsaw School of Economics

Summary/Abstract: One of the tasks of universities is to shape students’ attitudes. Fulfilling this role is conducive to diagnosing the value systemof people applying for their index. The article aims to present the system of values and criteria for making decisions of the candidates for studies at an economic university. The results of quantitative research carried out by a team of SGH Warsaw Schoolof Economics employees illustrate the goal formulated in this way. Candidates for economic studies do not differ in terms of thevalue system, from their peers who apply for the indexes of other universities. Their principal values include family, work in linewith interests, friendship, peaceful and stable life and proper remuneration for work. In the conducted studies, gender appearedto be differentiating variable. Women, in comparison with men, more emphasize such values as successful family life, work in linewith interests, peaceful and stable life. An image of the candidates the appeared in the research can be described as pragmatic.The most important for them, after graduation, is to find a well-paid job easily. Concerning the university, this pragmatism ismanifested, among other things, in the expectation of international contacts and the offer of external scholarships. The identifiedvalues not only can create the image of the university but also determine its competitive advantage on the educational market.

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