Kreativnost kao proces: ''Pravac - A'' model
Creativity as a Process ''Straight - A'' Model

Summary/Abstract: In this paper we presented Robert Sternberg's ''Straight-A'' model of human creativity. It is constructed out of five elements - overlapping phases - respectively most affecting variables in the creative process: (1) Activators-deactivators, (2) Abilities, (3) Amplifiers-attenuators, (4) Appeal to audience and (5) Assessment by audience. The prerequisite of creativity is acting of individuals and their evironment, during the all five above-mentioned phases, in the same/right (straight) direction. But, this is rarely the case, so the creative process does not complete itself often. For example, at phase one there are not activators, at phase two the interaction and synergy of different intellectualabilities stay away etc. Psichologically, based on clear vačidity indicators, this model (for now) plays a theoretical role and has potential for heuristic generativity. It requires systematic empirical review, especially in the fields of internal and external construct validity.

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