THEMATIC AND RHEMATIC SEMANTIC REFERENCE IN WRITTEN ADVERTISEMENTS
THEMATIC AND RHEMATIC SEMANTIC REFERENCE IN WRITTEN ADVERTISEMENTS
Author(s): Simona ŞimonSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: interpersonal function; rhematic/ thematic semantic reference; written advertisements;
Summary/Abstract: The present paper focuses on the interweaving of themes and rhemes at a semantic level. After classifying the 84 written advertisements of the corpus on basis of their interpersonal function, the concept of thematic and rhematic semantic reference is defined, the kinds of thematic and rhematic semantic reference encountered in these advertisements are identified and, finally, some conclusions are drawn with respect to the kinds of thematic and rhematic semantic reference most frequently used in each advertisement class and in advertisements in general.
Journal: B.A.S. British and American Studies
- Issue Year: 2013
- Issue No: 19
- Page Range: 193-199
- Page Count: 7
- Language: English