THE CANONICAL STRUCTURE OF WRITTEN ADVERTISEMENTS
THE CANONICAL STRUCTURE OF WRITTEN ADVERTISEMENTS
Author(s): Simona ŞimonSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: canonical structure; superstructural categories; written advertisements;
Summary/Abstract: In order to achieve a communicative purpose, the discoursal categories are organised in a genre-specific order. The typical regularities of content organisation specific to a particular genre, in this case to advertisements, form the canonical structure. The present paper analyses the canonical structure of 84 written advertisements and highlights some concluding remarks.
Journal: B.A.S. British and American Studies
- Issue Year: 2014
- Issue No: 20
- Page Range: 157-161
- Page Count: 5
- Language: English