The determinants of shopping place selection in Poland – the survey results
The determinants of shopping place selection in Poland – the survey results
Author(s): Anna Gardocka-Jałowiec, Katarzyna Szalonka, Piotr StańczykSubject(s): Social Sciences, Business Economy / Management, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: consumers’ behaviors; shopping frequency; shopping place; determinants of shopping; consumption in Poland
Summary/Abstract: Goal – The aim of the empirical research using the electronic survey questionnaire was to identifythe determinants of consumers’ behavior on the market on the basis of the type, place and frequencyof purchasing goods that satisfy the basic needs.Research methodology – There were presented results of the survey conducted online (n=482)in Poland. The character of the sample was random and representative.Score – The research showed that 97% of respondents do shopping at least once a week, whereas33% of surveyed individuals go shopping every day. There was observed statistically essential dependenceof preferences related to the shopping frequency on the age and the character of the town and region.The selection of the shopping place was, in statistic terms, influenced by the region – voivodeship(except for coffee/tea ) and by the character of the town (except for bakery products and sweet bakedgoods) or the level of incomes (chiefly with regards to the purchase of cold meats and coffee/tea).
Journal: Optimum. Economic Studies
- Issue Year: 94/2018
- Issue No: 4
- Page Range: 274-285
- Page Count: 12
- Language: English