Selected Aspects of the Evolution of Advertising Texts in Poland in the Years 1990-2001. Elements of Rhetoric Persuasion in Advertisements. A Diachron Cover Image
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KILKA ASPEKTÓW EWOLUCJI JĘZYKA TEKSTÓW REKLAM W POLSCE W LATACH 1990-2001 - ELEMENTY PERSWAZJI RETORYCZNEJ W REKLAMIE. ANALIZA DIACHRONICZNA
Selected Aspects of the Evolution of Advertising Texts in Poland in the Years 1990-2001. Elements of Rhetoric Persuasion in Advertisements. A Diachron

Author(s): Wioletta Orlińska
Subject(s): Language and Literature Studies
Published by: Dom Wydawniczy ELIPSA
Keywords: advertisement; evolution; Polish language

Summary/Abstract: The author examines the development of the language of advertising texts from the years 1990-2001 using selected newspapers and TV in three aspects connected with rhetorical persuasion. These are addressing forms, imperatives and the use of personal authority. The empirical text analysis shows changes in the frequency of their occurrence, which lead to conclusions concerning the development of advertising techniques in Poland.

  • Issue Year: 2007
  • Issue No: 03
  • Page Range: 29-35
  • Page Count: 7
  • Language: Polish