The Newsletter – A More or Less Masked Form of Advertising
The Newsletter – A More or Less Masked Form of Advertising
Author(s): Melinda Izabela AchimSubject(s): Media studies
Published by: Editura U. T. Press
Keywords: newsletter; blog, advertising; communication; online press; information;
Summary/Abstract: The newsletter or bulletin is a form of periodical publication emailed to its subscribers and includes various new information from a particular area of interest. This paper aims to capture the hypostases that the newsletter takes as a form of communication. These hypostases may be from a company notice (about new products or services) to media products (news items) or articles published by bloggers on various topics. What do these hypostases have in common? More or less masked advertising messages, and this paper aims to analyze some examples across the spectrum.
Journal: Buletin Stiintific, seria A, Fascicula Filologie
- Issue Year: XXVII/2018
- Issue No: 1
- Page Range: 331-340
- Page Count: 10
- Language: English