Metaphorical Conceptualizations of POWER in Romanian TV Journalism Cover Image

Conceptualizarea metaforică a puterii în jurnalismul de televiziune din România
Metaphorical Conceptualizations of POWER in Romanian TV Journalism

Author(s): Valerica Sporiş
Subject(s): Politics / Political Sciences, Anthropology, Social Sciences, Language studies, Language and Literature Studies, Theoretical Linguistics, Political Sciences, Governance, Communication studies
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: cognitive linguistics; conceptualization; power; politics; TV journalism;

Summary/Abstract: This paper aims to analyse conceptual categories clustered around power metaphors. My research focused on metaphorical conceptualizations of POWER in current Romanian TV journalism, in collecting metaphors I relied on the MIP and MIPVU methods. People frequently use metaphors in ordinary life situations. Identifying/Collecting (manually) power conceptual metaphors in media discourse was a challenge for me. Power is a polysemantic lexical term and an abstract noun. At present, the mappings of power are very interesting, because power is closely connected to politics. The metaphorical correspondences developed by word power differ from one context to another.

  • Issue Year: 19/2018
  • Issue No: 19/2
  • Page Range: 39-49
  • Page Count: 10
  • Language: Romanian