WEWNĘTRZNY EMPLOYER BRANDING W OCENIE PRACOWNIKÓW BRANŻY IT W ŚWIETLE BADAŃ WŁASNYCH
ORGANISATIONS INTERNAL EMPLOYER BRANDING IN EMPLOYEES OPINION IN THE IT
INDUSTRY BASED ON OWN RESEARCH
Author(s): Karolina GoneraSubject(s): Business Economy / Management, Evaluation research, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: employer branding; employer image; employee in IT industry; employer;
Summary/Abstract: The target of the study was to get to know the employees opinion about previous and current employers and to know the expectations of employees in relation to the employer. The article was based on studies of domestic and foregin literature and desk research and own research. At the beginning of 2018, qualitative research was conducted using the antropoligical interview. The selection of respondents was deliberate. The interviewers were working in the IT industry, were 30-40 years old, had a minimum of 4 year experience in the IT industry and changed their employer in the last 18 months.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2018
- Issue No: 511
- Page Range: 73-83
- Page Count: 11
- Language: Polish