Empatyzacja w myśleniu projektowym źródłem słabych sygnałów dla działań przedsiębiorczych
Empathizing in Design Thinking as a Source of Weak Signals for Entrepreneurial Activity

Summary/Abstract: The aim of this paper is identification of the relationship that can arise between design thinking and market opportunities recognition. It occurs mostly at the empathizing phase in which an attempt is made to enter the perspective of the end user. Searching for solutions to identify weak signals seems to be one of the key tasks in today’s turbulent environment. Design thinking seems to offer the right solutions to support these actions.

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