Ocena internetowych zakupów produktów odzieżowych w opinii kobiet
Evaluation of Internet Shopping for Clothing Products in the Opinion of Women

Summary/Abstract: The clothing market in Poland is developing very dynamically. It is estimated that the number of sold clothing products will increase in the coming years. Popularizing online shopping will greatly contribute to the dynamics of this development. The competitiveness of the clothing market in the e-commerce sector means that companies are implementing modern solutions to meet the expectations and requirements of their customers. Women are a more important group of customers in the clothing market than men. In the survey, as many as 75% of the surveyed women said that they had recently purchased a clothing product, including 24% in the online store. In contrast, only 52% of men bought clothes, including 14% on the Internet. E-commerce among women is very popular, and the most popular device on which they make a purchase is definitely a personal computer. The results of online shopping in the women’s apparel industry show that satisfaction with this form of shopping is very high, especially for “ease of placing orders”.

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