Nastawienie młodzieży polskiej do reklam
Attitudes of Polish youth to advertising
Author(s): Grzegorz SzymańskiSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: advertising; marketing; young people
Summary/Abstract: The number of Internet users in Poland is increasing rapidly, increasing the number of forms, tools and advertising messages using the Internet medium. Young people often use the offer online shopping, virtual games, or on how to watch movies online. Also spends much more time for relaxing and education network. Are the ads displayed on the Internet disturb them more than other Internet users?
Journal: Marketing i Zarządzanie
- Issue Year: 2013
- Issue No: 28
- Page Range: 53-62
- Page Count: 10
- Language: Polish